https://brettkonen.journoportfolio.comRSS Feed for Brett KonenenTue, 27 Aug 2024 00:00:00 +0100https://seawitchbotanicals.com/I manage the marketing team for a $2M sustainability-driven brand and certified B-Corp.Tue, 27 Aug 2024 00:00:00 +0100https://seawitchbotanicals.com/https://media.journoportfolio.com/users/78488/images/977d3f2e-d519-4018-9808-3ad07adbc95b.pngI founded and launched my own small business, handling all marketing, advertising, copywriting, photography, design, SEO, finances, order fulfillment, and social media.Fri, 01 Jul 2022 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/977d3f2e-d519-4018-9808-3ad07adbc95b.pnghttps://media.journoportfolio.com/users/78488/images/d5c22121-66aa-40df-81f3-344c558046a6.pngI helped implement a brand voice refresh and site rebrand, handled internal newsletters, and managed content and social strategy.Wed, 01 Jun 2022 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/d5c22121-66aa-40df-81f3-344c558046a6.pnghttps://arstechnica.com/cars/2022/05/the-worlds-biggest-hydrogen-fuel-cell-ev-started-work-in-south-africa/On May 6, the First Mode team successfully powered the world’s largest zero-emission vehicle, a first-of-its-kind hydrogen haul truck developed in partnership with global mining giant Anglo American.Fri, 06 May 2022 00:00:00 +0100https://arstechnica.com/cars/2022/05/the-worlds-biggest-hydrogen-fuel-cell-ev-started-work-in-south-africa/https://media.journoportfolio.com/users/78488/images/8bc08948-d40b-4f02-8b05-ef23696ea1ed.jpgI wrote display ad copy for five programs at USC Marshall including MS Marketing, MS Finance, MSBA, MSEI, and IBEAR.Tue, 22 Sep 2020 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/8bc08948-d40b-4f02-8b05-ef23696ea1ed.jpghttps://media.journoportfolio.com/users/78488/images/3f3b7265-21fa-498e-9901-ce4b8026bc53.gifI wrote display, native, Facebook, Instagram, and video ad copy for 11 CBD and cannabis brands in 2020, including OLEO.Mon, 21 Sep 2020 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/3f3b7265-21fa-498e-9901-ce4b8026bc53.gifhttps://www.leafly.com/news/strains-products/top-100-marijuana-strainsThis article debuted as the top-visited page on Leafly.com, a lifestyle content first for a site and app with 9.5 million monthly unique visitors.Mon, 01 Jun 2020 00:00:00 +0100https://www.leafly.com/news/strains-products/top-100-marijuana-strainshttps://media.journoportfolio.com/users/78488/images/6067b7ee-0a04-4614-89e8-2b297e73cdfb.jpgWhen True Fabrications rebranded to True Brands, I created a mission statement to define the company's new identity.Fri, 01 May 2020 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/6067b7ee-0a04-4614-89e8-2b297e73cdfb.jpghttps://www.truebrands.com/blush-homeI helped this brand evolve its voice from kitschy to sassy, then wrote taglines, emails, web copy, and packaging copy.Wed, 01 Apr 2020 00:00:00 +0100https://www.truebrands.com/blush-homehttps://www.leafly.com/news/strains-products/buy-the-leafly-guide-to-cannabis-book“A weirdly fascinating volume … [on] a new kind of cultivated landscape that may soon stretch from sea to shining sea.” —The New York Times Book ReviewSun, 15 Mar 2020 00:00:00 +0000https://www.leafly.com/news/strains-products/buy-the-leafly-guide-to-cannabis-bookhttps://drive.google.com/drive/folders/1-A19VyaSVYPswHXCsBIgW9i42SMThtAZI wrote a feature story on experimental liquor aging practices for Sip Northwest Magazine's summer 2016 print issue.Sun, 01 Mar 2020 00:00:00 +0000https://drive.google.com/drive/folders/1-A19VyaSVYPswHXCsBIgW9i42SMThtAZhttps://www.leafly.com/news/strains-products/1964-supply-co-secret-walls-launch-party-laI flew to LA to cover the launch of 1964 Supply Co. (Bonus: That's me MCing the video.)Sat, 01 Feb 2020 00:00:00 +0000https://www.leafly.com/news/strains-products/1964-supply-co-secret-walls-launch-party-lahttps://www.truebrands.com/brands/foster-rye.htmlI helped define the brand voice for Foster & Rye, then wrote packaging copy, emails, taglines, and web copy in that voice.Wed, 01 Jan 2020 00:00:00 +0000https://www.truebrands.com/brands/foster-rye.htmlhttp://fliphtml5.com/twem/rvjj/basicI worked with NBCUniversal licensing specialists to develop a voice and catalog copy true to both the Downton and Twine brands.Mon, 02 Dec 2019 00:00:00 +0000http://fliphtml5.com/twem/rvjj/basichttps://www.thrillist.com/eat/nation/marijuana-chocolate-pairings-the-ultimate-guideI worked with Thrillist for a year on a content sharing partnership, rewriting existing Leafly articles to cater to the Thrillist audience.Sat, 30 Nov 2019 00:00:00 +0000https://www.thrillist.com/eat/nation/marijuana-chocolate-pairings-the-ultimate-guidehttps://www.leafly.com/news/strains-products/firefly-2-convection-vaporizer-revolutionizing-vapingFirefly was one of 35 brands I worked with at Leafly to provide custom, goal-oriented sponsored content across a variety of verticals.Sat, 30 Nov 2019 00:00:00 +0000https://www.leafly.com/news/strains-products/firefly-2-convection-vaporizer-revolutionizing-vapinghttps://media.journoportfolio.com/users/78488/uploads/48a9cb07-e45f-4940-a0ca-888f9e9208fe.pdfFri, 22 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/uploads/48a9cb07-e45f-4940-a0ca-888f9e9208fe.pdfhttps://media.journoportfolio.com/users/78488/images/072d60bd-da25-4b3a-9c95-3f67edea13f4.pngI wrote copy for a 275-page wholesale catalog.Fri, 22 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/images/072d60bd-da25-4b3a-9c95-3f67edea13f4.pnghttps://issuu.com/oxted/docs/2019_twine_full_catalogueI worked on the original catalog copy (plus packaging and other print materials) for Twine.Fri, 22 Nov 2019 00:00:00 +0000https://issuu.com/oxted/docs/2019_twine_full_cataloguehttps://drive.google.com/drive/folders/1-0TObEirmR47hCF6bdiSe7N0HtAN_8BII covered the evolution of Northwest gin styles for Sip Northwest Magazine's Spring 2015 print issue. This feature was chosen as the cover story.Fri, 22 Nov 2019 00:00:00 +0000https://drive.google.com/drive/folders/1-0TObEirmR47hCF6bdiSe7N0HtAN_8BIhttps://issuu.com/jasharpe/docs/viski_catalogI helped develop Viski's brand voice and collection names, then wrote the catalog blurbs and packaging copy.Fri, 22 Nov 2019 00:00:00 +0000https://issuu.com/jasharpe/docs/viski_cataloghttps://media.journoportfolio.com/users/78488/images/41778384-c1ec-425f-969d-23211dc2ae30.pngI wrote customer-facing packaging copy and taglines for hundreds of products by True.Thu, 21 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/images/41778384-c1ec-425f-969d-23211dc2ae30.pnghttps://media.journoportfolio.com/users/78488/images/d2a00ea6-a241-4fab-baad-0ad0b995ebc9.pngI really enjoy writing fun and clever phrases for physical products. I've done cocktail napkins, coasters, wine bags, greeting cards, gift boxes, tote bags, pencils, and flasks.Thu, 21 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/images/d2a00ea6-a241-4fab-baad-0ad0b995ebc9.pnghttps://media.journoportfolio.com/users/78488/images/6ffc68b4-74e2-4204-80eb-280c3f4031c9.pngI wrote short and snappy product taglines for True and TrueZoo.Tue, 19 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/images/6ffc68b4-74e2-4204-80eb-280c3f4031c9.pnghttps://media.journoportfolio.com/users/78488/images/656cf1a0-10f8-4800-9c0e-ed20d55c2f84.pngI managed many email campaigns and their copy for True Brands, using Mailchimp for A/B testing and analytics.Mon, 18 Nov 2019 00:00:00 +0000https://media.journoportfolio.com/users/78488/images/656cf1a0-10f8-4800-9c0e-ed20d55c2f84.pnghttps://media.journoportfolio.com/users/78488/images/e13682d9-7196-4234-b1b4-8c72c8d58625.pngI wrote conversion-oriented web copy for Appnouncements' home page.Fri, 01 Jun 2018 00:00:00 +0100https://media.journoportfolio.com/users/78488/images/e13682d9-7196-4234-b1b4-8c72c8d58625.pnghttps://www.seattleglobalist.com/2014/09/18/die-antwoord-south-africa-world-music-seattle/29082I wrote several freelance blog posts over a few years for this outlet covering international topics pertaining to Seattle.Thu, 18 Sep 2014 00:00:00 +0100https://www.seattleglobalist.com/2014/09/18/die-antwoord-south-africa-world-music-seattle/29082